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#NoMakeUp trend will never be a REVOLUTION


So this week, singer Alicia Keys, started her #NoMakeup "revolution".

She wrote an essay for Lenny Letter explaining her decision to quit foundation and mascara, and in it she says “To fit in or be thought of as beautiful, you have to cover up to be a bit closer to perfect.

"Every time I left the house, I would be worried if I didn’t put on makeup : What if someone wanted a picture? What if they posted it?”

From the looks of images she’s posted on her Instagram, Keys has gone makeup-free. And she has received positive and negative feedback.

I have to say that I wasn't aware that she had so many beautiful freckles. She does look great and I love seeing her real skin tone.

What grabbed my attention was this:  "I hope to God it's a revolution".

Like, what now?

In her essays Keys shares with us that it was her photographer Paola Kudacki who encouraged her to do a make-up free photo shoot for her new music video.

So why is she hoping that this becomes a revolution?

She says she had a wake up call on how she’s spent years trying to conform to what society wants her to be.

"We all get to a point in our lives (especially girls) where we try to be perfect,’ she says, talking about the pressure put on women from an early age to conform to society’s standards of beauty.
‘How about in junior high school? Where all the “pretty” girls are wearing lipstick and eyeliner and mascara,’ she asks. ‘It’s another moment where some piece of you realizes that to fit in or be thought of as beautiful, you have to cover up to be a bit closer to perfect."

Seriously, I'm happy that she is defying the pressure of her industry. It's a huge step for famous women like her!

But let's be real, this #NoMakeUp trend will never be a REVOLUTION.  And it's not even meant to empower women as she claims. Like the rest of her peers, Alicia has a need to stay relevant at whatever cost. Her focus now is to promote her album! And that's what this "movement" is a sales hook.

I wonder for how long she is going to do this for.  And, if she was offered an opportunity to be a ambassador for a makeup company like MAC or Revlon,  would she turn it down?

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